Privacy policy

Privacy Policy

Last Updated: October 18, 2026

At Daily Picks, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our leather jackets, or contact our customer support team.

We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and relevant Italian privacy legislation.

1. Information We Collect

When you visit our website or place an order, we may collect the following categories of information:

Personal Information

  • Name and surname

  • Billing and shipping address

  • Email address

  • Telephone number

Order Information

  • Products purchased

  • Order number and purchase history

  • Order status, delivery details, and return requests

  • Customer support communications

Payment Information

Payments are processed through the payment methods and providers available at checkout. We may receive payment confirmations, transaction references, and limited payment-related details necessary to manage your order. Full payment card details are generally handled by the relevant payment provider rather than stored directly by us, depending on the payment method used.

Technical Information

When you browse our website, certain technical information may be collected, including your IP address, browser type, device information, website activity, and cookie identifiers, depending on your browser settings and the technologies used on our website.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Processing and fulfilling customer orders.

  • Arranging shipping and delivery within Italy.

  • Sending order confirmations, shipping updates, and important service notifications.

  • Responding to customer questions and support requests.

  • Managing returns, exchanges, refunds, and complaints.

  • Processing payments and preventing fraudulent transactions.

  • Maintaining website security and improving website performance.

  • Complying with tax, accounting, and other legal obligations.

  • Sending marketing communications where permitted by law and, when required, with your consent.

We do not use personal information for purposes incompatible with the purposes explained in this policy.

3. Legal Basis for Processing

Under the GDPR, we process personal information on one or more of the following legal bases, as applicable:

Contractual necessity: To process your order, arrange delivery, handle payments, and provide customer support relating to your purchase.

Legal obligations: To comply with applicable accounting, tax, consumer protection, and other legal requirements.

Legitimate interests: To protect our website, prevent fraud, manage our business, and improve our services, provided these interests do not override your rights and freedoms.

Consent: To use optional cookies, certain analytics or advertising technologies, or send marketing communications when consent is legally required.

You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

4. Sharing Your Information

We do not sell your personal information to third parties. However, we may share relevant information with trusted service providers when necessary to operate our store and fulfil your requests.

These providers may include:

  • Payment providers: To process transactions and help prevent fraud.

  • Shipping and delivery companies: To deliver orders to your address and manage shipment updates.

  • Website hosting and ecommerce providers: To operate, maintain, and secure our website.

  • Customer support providers: To help us respond to enquiries and manage returns.

  • Analytics and advertising providers: If these services are used on our website and their use is permitted under applicable law.

  • Professional advisers and public authorities: Where disclosure is necessary to meet legal obligations, protect legal rights, or respond to lawful requests.

We share only the information reasonably necessary for the relevant purpose and take appropriate steps to protect personal data.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions, remember preferences, understand website performance, and, where applicable, provide analytics or personalized advertising.

Cookies may include:

Essential cookies: Necessary for core website functions, such as shopping cart operation, checkout, and website security.

Preference cookies: Help remember settings and preferences.

Analytics cookies: Help us understand how visitors use our website, where such tools are enabled.

Advertising cookies: May be used to measure advertising performance or deliver relevant advertisements, where applicable.

Non-essential cookies and similar technologies will be used only in accordance with applicable consent requirements. Where required, you can manage your preferences through the website's cookie consent banner or settings tool.

You may also manage or delete cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer service, handling returns, resolving disputes, and meeting legal obligations.

Order, transaction, and accounting records may be retained for the periods required by applicable Italian law.

Customer support messages and other records are retained for an appropriate period based on their purpose and any applicable legal requirements.

When personal data is no longer required, we will delete it or securely anonymize it, where appropriate and technically feasible, unless further retention is required by law.

7. Data Security

We take appropriate technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

These measures may include access controls, secure website connections, restricted access to customer information, and the use of reputable service providers.

However, no method of electronic transmission or storage can be guaranteed to be completely